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Using Customer Data Platforms to Increase Revenue
Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively...
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[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.
Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns,...
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[Guide] Advanced Customer Lifecycle Management
Customer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best...
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2 Ways to Calculate Customer Retention Rate, One’s Wrong
Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention...
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[case study] Build customer loyalty like Starbucks + Costco
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first,...
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[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics
We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using it to create more effective...
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How to use Cohort Analysis to Increase Sales, Ad Spend, + More
Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it at all.This guide showcases how eCommerce brands can use cohort...
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Guide: How to increase customer lifetime value ft. Amazon & Sephora
Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for eCommerce stores. Further, we...
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[Guide]: RFM Analysis w/ predictive segmentation examples
RFM analysis increases eCommerce sales. Today, we explore how we can use recency, frequency, and monetary data to unlock personalized marketing, and maximize cohort analysis to increase retention.To...
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Tactics to lower customer attrition rate + enjoy repeat sales.
Your business depends on repeat purchases. To get customers to buy from you again and again, you must lower customer attrition. In this guide, we cover the basics of customer attrition, otherwise...
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